Box Experience

The concept behind Box experience is centered around the game, not only to involve a greater number of people in a very dynamic situation of the fair, but the choice of playing with food is intended to create a contact with something that we are all moving away.

Orthorexia, and lack of attention to what we eat and the excesses of the society, they create a distance between who eat with the food. The game allows you to break those barriers to allow you to create a new relationship between those who eat and food.

The goal of the project is to acquaint with the tasting a selection of food products from Campania of companies exhibiting on the same days at Parco del Valentino. Through the game we were able to involve many more people creating new interactions. The enthusiasm and the game has involved children in eating foods with complex flavors and parents marveled at the ease with which you are provided with no hesitation, the short experience.

Thank Giacomo Miola of Meta Farm for the realization of the project.

We thank the companies that have provided us the food products for tasting: Torrone Di Iorio 1750 Srl in Montemiletto (Av) for the chocolates and nougats, the Dairy The White Gold SRLs Castelcivita (SA) for the buffalo mozzarella, the Farm Palmieri Nicola Capaccio Paestum (Sa) for the Bio Goat cheese and Agricultural Cooperative Pecorino Bagnolese arl Bagnoli Irpino (Av), Az. Agr. Raffaele Avella T (Av) for its hazelnut cream Noccioro Hazelnuts NocciOro.

The project was designed for Regione Campania, Slow Food Campania, Ente Parco Nazionale del Cilento, Vallo di Diano e Alburni, Parco Nazionale Del Vesuvio e Istituto Zooprofilattico Sperimentale Del Mezzogiorno.

Tags: eating design, Ente Parco Nazionale del Cilento, fooddesign, Istituto Zooprofilattico Sperimentale Del Mezzogiorno, Parco del Vesuvio, Salone del Gusto, Slow Food, Slow Food Campania, Terra Madre
Regione Campania